Web design for search engine optimization

Search Engine Optimization (SEO) isn’t only for online marketers but a web designer or fronted developer, as you may lose a lot of traffic if your website is not search engine friendly. In this article, we’ll offer several tips for search engine friendly web design.

Do not use a splash page

A splash page usually takes the shape of an image banner with a “Click here to enter” button. You must click the button to get into the real homepage, which is actually not conducive for search engine spiders to crawl the website as the entrance to the homepage was embedded in the flash object and the spiders cannot identify the link.

Flash is not recommended

Flash menus are really cool but they can’t be seen by the search engine spiders, and thus the links in the flash menus will not be followed. Besides, many designers usually make this mistake by embedding the important content in flash which is inadvisable as the spiders cannot follow the content.

Ajax cannot be overused

Implementing massive Ajax features usually for navigation purpose is a big mistake although it can impress visitors a lot. You know that Ajax content is loaded dynamically, which makes it non-indexable by search engines.

Unmeaning anchor text

For web designers who have no idea of any SEO technology, they usually use “Click here” or “Learn more” as the link anchor text. Such a button is unmeaning. You should use the target keyword or topic as the anchor text which not only tells the spiders what the landing page is talking about but helps the keyword ranking.

Duplicate Title tag is unwise

Many web designers use the same or similar title tags throughout the entire site, while actually you should have a unique Title tag for every page with the target keywords in it. By doing that, search engines can get a clear understanding of each page’s topic.

Don’t waste your image alt attribute

The alt attribute is to describe your image to a blind web user. Add alt attribute for each of your images cause alt attribute is a factor in illustrating what your page is relevant for. So don’t waste your image alt attribute.

Create friendly URLs

Friendly URLs are not good for your visitors and search engine spiders. What’s more, URL is also an important spot where your keywords should appear.

Search Engine Optimization can get you thousands of visitors, develop potential customers, and promote your online branding. Remember the above SEO tips and let’s get to do SEO form a search engine friendly web design.