SEO oriented Web Design is to add search-engine-friendly factors into traditional web design. To effectively improve Search Engine Optimization effect, SEO oriented Web Design is necessary.

SEO oriented Web Design:

• Ensure the unity of link URL. For example, if you want to link to the Home page, here are two types of coding: one is <a href="http://www.easyseosolution.com">Home</a>, and the other is <a href="/index.asp">Home</a>. Choose one of them and maintain this type throughout the whole site, as disunity of link URL will cause the search engines identify the actual unique page as two different pages which is obviously influence the index and not search-engine-friendly.


• Use frame and JS reasonably. The current recommended frame is “div + css”. Do not overuse JS as the search engines cannot correctly identify the content in JS which is regretful for keyword ranking if you have been prepared to add keywords into the content in JS. However, sometimes JS plays an active role and “div + css” can reduce the web site response time.


• Each page title must be unique and hidden text is not recommended. Duplicated title is taboo in Search Engine Optimization. Hidden text used to be one of Black Hat SEO which is to increase keyword density secretly to mislead search engines make the wrong judgment on the page topic and gives the high keyword ranking while the page is actually not talking about the keyword. Now the search engines have already improved their algorithm to identify this kind of SEO cheat.


• Optimized coding and clear navigation structure should be cared about. SEO oriented Web Design asks for eliminating redundant coding to reduce the search engine spiders or bots’ crawling time over your website. Clear navigation also reduces the crawling time and increases user experience as well. People can easily find where they are and how they turn to pages they are interested in.


• Web redesign is sometimes necessary which usually contains content modification, title modification and layout modification. You should also pay attention to the above points.

If you want to create a new website or plan to redesign the old website, our SEO oriented Web Design service is the best choice to and we totally comply with Search Engine Optimization rules.