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Anchor text
The visible text for a hyperlink called anchor text.
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Back Link
Any link on another page points to the subject page, also called inbound links or IBLs.
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Directory
A directory is a web site that contains a categorized listing of links from around the web.
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Keyword Analysis
The process of analyzing a subject area or web site with the goal of identifying keywords that best describe the subject area/web site.
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Keyword Density
The number of times a specific keyword appears on a page compared to the number of words on a page.
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Link Farm
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).
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Meta Tags
Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used.
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Natural Links
Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally.
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Off Page Factors
Factors that are outside the direct control of the web site developer and are influential in determining search engine ranking.
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