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SEO Encyclopedia

The visible text for a hyperlink called anchor text.
Any link on another page points to the subject page, also called inbound links or IBLs.
A directory is a web site that contains a categorized listing of links from around the web.
The process of analyzing a subject area or web site with the goal of identifying keywords that best describe the subject area/web site.
The number of times a specific keyword appears on a page compared to the number of words on a page.
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).
Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used.
Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally.
Factors that are outside the direct control of the web site developer and are influential in determining search engine ranking.