You will notice that comments on your posts are considered as one of your content in your site. It could be a good or bad thing depending on the types and amount of comments your blog gets.
Getting lots of comments matching your posts will increase your rankings and expand your business due to extra relevant content supporting your topic. So how can you make sure if your posts’ comments are the ones that can help your site? Here are some standards help you to measure the quality comments.
Find out if the comments are describing what you are talking about. Are there any comments containing variations of your title or the keywords you are targeting?
The more sentences of comments relating to your post better you get. If someone wants to post a comment as the same length as yours, it’s cool. If 20 commentators leave 2 paragraph comments relating to your content, then your blog is doing great. What’s more, you could have a better chance of picking up more keyword real estate on the SERP’s.
Sometimes a commentator creates a link and some don’t. It’s just safe to set your option to close at 100 comments. The amount of commentators posting a link should be limited because having a hundred or more links on your pages could trigger link farm flags. Take into account how many other external links you already have on your blog rolls within that post before deciding your limited number.
Since a lively page is a good page. Consistent comments are good. They can refresh your page with new content. Hope the above measurement can help you to determine which kind of comments is good to increase your blog trust.