Primary and Secondary Keywords in SEO

Keywords are the building blocks of your blog. They are like amino acids that form the proteins for growth to your body. The right amount of supply and the right category of keywords will give you the best positions on search engines.

 Keywords have two types: Primary and Secondary. Which is important?

 Primary keywords are the ones that are given the most importance while optimizing a web page. They appear on the most vital areas like the header, footer, inbound anchor text, H1 tags, Meta tags etc. Primary keywords should be repeated with a certain amount of keyword density throughout the page. The reason why some keywords are considered primary is because those are the ones that are marketable online and has a niche market.

 The secondary keywords are the ones that are less important and support the primary keywords for its marketing. They are many a times combination of one or more keywords and can be used with or without more combinations at different places. They form the lesser proportion of keyword density. They are keywords that other sites have already optimized for and therefore may be difficult to break into the top 10 search engine page results.

 A good combination of primary keyword selection supported by secondary keywords will ensure a well optimized page for that particular keyword.