4 Steps to Optimize Your Press Release

It is obvious that press releases should be part of your link building strategy. Writing press releases can gain links by various ways including: getting links from sites which find you by a press release, submitting to directories that re-distribute press releases. Here we’ll give four steps to create and optimize your press release.

• Analyze Keyword

The first step is to find out keyword you want to rank for. There are some free tools helping you do that work, such as, Google Keyword External, SEO Books Keyword Tool. A list will be given to you about those ones which may receive a high traffic. Pick a keyword which is relevant to your site and can get a high traffic for you as well.

• Utilize Hyperlink

Use the keyword as the anchor text of your hyperlink instead of some other meaningless words like “click here”. Not all press release services allow hyperlinks. But don’t be worried, most of the time, you are allowed to include a link back to your site in a resource or contact box at least.

• Include Keyword throughout Release

Write out a brief draft of your press release after you have done the first step. Make sure the keyword must run through your release. The keyword should be included, at minimum, in the header of your press release, one to three times in the body of the release, and at least once in the “About” section of your press release.

• Submit To Services

Submit to lots of services to help you achieve your link building purpose. One service is not enough. Start with the sites which will check the uniqueness of your release. Rewrite your release so as to avoid duplicate content and make it easier to be picked up by a number of services.

Don’t overlook your press release. Follow these steps to strengthen your link building strategy. Hope you can make success to get a satisfied result.