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On-page Optimization

Search Engine Optimization (SEO) is a kind of Online Marketing strategies, which pursues good rankings and high traffic. Search engine optimization considers how search engines work and what people search for, which can be divided into two parts: On-page Optimization and Off-page Optimization. On-page Optimization is the basis of Search Engine Optimization including Keyword Analysis and Selection, Search Engine Friendly Web Design, Content Writing, Title & Meta tag Editing and Internal Links Analysis.

Keyword Analysis and Selection

As the initial step of Search Engine Optimization, Keyword Analysis and Selection is crucial as this may directly influence your SEO campaign. Here are steps of keyword analysis and selection.

First, list a series of keywords relevant with your products or services.
Second, refine the keywords by keyword suggestion tool to be more local and long-tail-focused.
Third, check the competition of each word, abandon the hottest ones and choose the moderate ones.

Search Engine Friendly Web Design

Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web. Remember the following points.

Web Design should be user-friendly with the interface and navigation simple and reliable.
Web Design should be professional so that your customers will love and trust your products from their first sight of your website.
Web Design should be search-engine-friendly as which determines the final ranking in the Search Engine Result Pages (SERPs).

Content Writing

Content Writing (also called content management) is supposed to provide value for an ender-user about your products or services. It should be relevant with the site and always target what the site is most concerned about. Several copywriting tips below are hoped to be helpful for your search engine optimization.

Always focus on the site topic.
Content must be valuable and most important original.
Target keywords must be added into the content body naturally.
Use keyword density analysis tool to check keyword density and ensure a 3% to 10% density.

Title & Meta tag Editing

Title & Meta tag are most common On-page Optimization factors which are also most controllable. Meta tags with keywords are used to be most effective SEO tip but later lost priority of search engine ranking as keyword stuffing. But Meta tags are still what we should take notice to as they are simple to manage and all the same have less effect in keyword ranking. Try our Meta Tag Analysis tool to ensure an appropriate keyword density.

Internal Links Analysis

Internal links are the ones which come from other web pages of your website. A good internal link structure which transmits PageRank value from high-PR pages to low-PR pages with proper anchor text plays an important role in Search Engine Optimization especially in On-page Optimization. You can try our Link Analysis of Internal Links and External links tool to grab your link information.

Contact Us or directly write to elly@easyseosolution.com for more information! SEO Company promises both Success and Traffic with three SEO Packages to meet different end-users’ needs of Search Engine Optimization. We always focus on improving our SEO Services and reduce the optimization time by virtue of specialized SEO Tools.

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