High Quality Back links from Web Designers

Web developer or designer said that they knew SEO due to the fact that they are web people. It would be nice if it was true, but in fact a lot of web design companies can’t even rank well for their own company’s page because someone is a web developer or designer does not make them a SEO expert.

•  Use keywords for anchor text not company name

Web designers are like artists who come up with a beautiful page, and love to leave their signature at the bottom of their work. Their signature is usually a back link to their company page which is normally located at the footer. They use their ‘company name’ as the anchor text which will not give them the full potential of that back link. The point is who searches for their ‘company name’? Those who are searching the company name are searching for it specifically because they already heard about the company. Those who search on any search engine will search for keywords not a company name.

•  Place link in the footer

It’s very important to place a link on the footer of the page. The reason is that the footer appears on every page of the website. This helps to generate more juice from that link. A spider bot may not find the page you have your link on, but if it’s in the footer then it will appear on every single page of the website. If Google likes one page better than the other it will not matter as your link will always appear at the bottom. Any new page that is created on that domain will remind the spider bots of your footer link.

•  Use bold tags with anchor text

Imagine a spider bot going through this new page. The whole page is using regular text but at the bottom of the page there is something using bold tags. It reads “Look at me! I’m different from the rest because I have a bold tag!” The bold tag shows emphasis, so using an anchor text with the bold tag is telling the spider bot that the link is very important.