4 Guidelines for Link Exchange

Exchanging links with another website is a sound strategy but only if you follow the guidelines listed below.

• Use Keywords in Anchor Text

Anchor text is the text used in a link. It can help spiders get the information of the page the link points to. Remember that anchor text like "click here" doesn’t make any sense. Give a short list of keywords or phrases you would like the other website to use as anchor text when exchanging links.

• Make Your Links Placed In Good Position

Placement is important. Ask to be placed in a blog post instead of on the sidebar when exchanging links with others. You can also place other’s link at the same page level as the pay for a good position they place yours in.

• Don’t Exchange with Irrelevant Sites

That relevance is important in SEO. Don’t waste your time exchanging links with anyone without caring about their topic same as you or not. In case of being deduced by search engines, exchanging links with similar website which you may get a back link from. Besides, links with similar sites can also help the readers to learn more about your industry.

• Don’t Make It Excessive

Adequate link exchanges are good while excessive may take an opposite effect. If you’ve got so many links, Google will consider them as a kind of link trick. You will not get a good effect you’ve expected.

Follow the above guidelines to make quality back links which can help you get a high ranking in Search Engines.