External link is the most important external factor to affect the website’s ranking in SERPs. Here are three main elements Google's ranking algorithm considers when ranking.
- The Number of External Links
A website having more external links is more likely to be considered as an important one.
- The Quality of External Links
Not all the external links are playing the same important role in getting you ranked. Links from an authority site are more effective than normal ones.
Anchor text is used to provide a description of the site the link points to. It also helps the search engine spider analyze the relevance of the text and the site.
Pay attention to these three elements and make good use of external links.