Competitor Research

Competitor research is good. It can help get the latest information about what marketing strategies your competitors are using. You can get a head start from that. What advantages can competitor research actually bring? Here is the answer.

• Know Your Competitors

After you have figured out the above step, the next thing you should do is to look at your competitors. In this step, a link reporting software is needed as you can know how many links you have and where they come from, and don't forget to check your competitors’ sites. Then you will get to know what kind of  sites linking to your competitors ' sites. Are there lots of links from blogs, forums or article directories? Are they from social media sites or some authority domains? And you can get a list of potential sites or pages to link to your site since you are focusing on the same topic as your competitors.

• Know Quality of the Competition

It’s definitely worth spending time on the quality of the competition. You don’t have to spend too much. First, check out the top ten to twelve sites for the keywords you’ve got in keyword research. Then, you can get a snapshot of a page’s SEO situation by installing a plug-in for Firefox called SEO X-ray. It is very useful that can help you find out the keyword density, the number of inbound links to the page and the age of the domain. Finally, don’t forget to work out the average PR of the top ten sites. And you can get a overall quality of the competition.

• Conclusion

Do research to know your competitors better and change your strategy accordingly. You can make success eventually.

Easyseosolution SEO Company Team