Brand Building

Social media is one of the most powerful marketing tool to build and reinforce your brand, as which can help you find the target audiene and most importantly engage in conversions with them. Unique value proposition is what make your company different with your competitors, and social media is just used to built awareness of it. So target a specific niche and start blogging to do research on customer behaviors and encourage them share your articles with networks.

Conversions Driving

Social media can also have boost to your conversion efforts. Conversions are an easily trackable goal of social media no matter you’re looking to drive sales or simply drive people to action. Think over every possible actions your readers will take, such as, buying your products, becoming a lead spring, subscribing to your newsletters or downloading the documents.

Conversions Reinforcing

Finally let’s get to the top goal of social media, and that is conversions reinforcing. After all, we only care about the conversions, the sales and the benefits. Ask yourself three questions when it comes to the conversation people might be having about you online. What do you want to hear talking? What do you want them to be saying? and What do you want them to say? Figure out these questions first.

Since you have known the main goals of social media, time to plan and take action to make good use of it. Your search engine optimization will be achieved if social media can be done well.

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Keyword selection is the main job of a SEO not the copywriter. The SEO should find probable keywords and do the in-depth research on these keywords until selecting the right ones. After the step was finished, it’s time for the copywriter. The copywriter will be responsible for intergrating the keywords into the content. They may edit, adjust or even rewrite the content so as to make sure  the keywords are well optimized in a way which doesn’t destroy the goals of the page.

However, SEO and copywriter should work together sometimes because there are times when the roles can overlap a bit. Perhaps the keywords which SEO feel workable may not get the copywriter’s acception. Both of them work together can come to an aggrement whether a keyword can or should be used on a particular page.

In a word, SEO takes charge of keyword selection and keyword guidence, while copywriter takes charge of keyword integration and keyword usage. These two also needs cooperation as well. SEO needs to determine where the keywords should be put on the content, and the copywriter also needs to get a basic understanding of SEO to realize the importance of putting the keywords in headings, in body content and more frequently appearances than others.

To make sure your keywords are properly used in the content and really work for your search engine optimization, both SEO and copywriter should pay much attention to the communication between each other and focus on the keywords all the time.

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1. keywords stuffing

Keywords stuffing is the most common mistake for the beginners. They usually like to put so many keywords in he title tag, description tag, keyword tag, ALT attribute of image and also the content. Once your site has applied this SEO cheat, the entire site will be more likely to be penalized by search engines.

2. Invisible texts and links

Invisible texts and links means that webmasters place many hidden texts and links in the website, which the viewers can’t see but search engines can identify so as to deceive search engines to make the wrong judgments on the webpage. If your site was removed by search engines by this reason, what you should do is to clean up the hidden texts and links, then resubmit the URL to search engines.

3. Domain spam

SEO novices tend to believe that multiple registered domain names being connected to the main website can increase its PR value. If these websites exsit independently, it’s ok; if not, search engines will consider it as a SEO cheat.

4. Duplicate content

Duplicate content is the very bad thing you should avoid as such an SEO cheat may usually cause your site disapper from the search engine result pages for ever. If you really have nothing to write about and want to copy content fron other sources, do rewrite the content with your own words before it is placed in the website.

Don’t follow these SEO mistakes (SEO cheats) as which may generally destroy your search engine optimization efforts (both time and money). Start to check if there are such peoblems in your site, and if yes correct them now.

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1. A comprehensive menu is necessary.

A comprehensive menu means that you should list all of your offers in the website, what’s more a list of the most highly recommended or popular item is even better which can be helpful for the customers’ reference.

2. Detailed service regulations should be provided.

Suppose you are providing food, you should show clearly in your website that your food will be served on paper or china, the packing cost extra or not, and something like this. Tell people everything you can do including the detailed service regulations, which can increase visitors’ trust on you.

3. Cost is what people are mostly concern about.

Don’t fix your price rigidly. You’d better give a price range of $29-79 for example, which shows people that you are willing to negotiate and be creative to come up with a menu that will fit in their budget. Does your site has improved this? If not, start now.

4. Does your site own a “About Us” page?

Create a “About Us” page to let people know that who you are, why you are different with other suppliers, and why should they trust on you and purchase your stuffs. This is the most common methods to build and increase your site’s credibility in the eyes of the public.

5. Show your purchase baits.

Try everything you can do to create any possible purchase baits, such as, “buy one, get one free”, “half price” and “free shipping”. Remember these should be placed boldly in your website so as to be easily found by visitors, which can invisibly and effectively increase their purchase chances.

If these five aspects can be found in your website, you can tell that your site has prepared for search engine optimization. If not, start now to fix up these aspects one by one so that your effort and time will not be wasted.

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Some of our clients complain to us about the undesirable result that social media has brought. They often say “people are doing that so I should also do that” when we ask them why did they start social media. That is the root of the problem. People haven’t completely understand that why they should start social media and how to use social media to get them desired huge traffic or in other words business chances. They just follow others blindly without carefully think about the situation.

Twitter, Facebook and Youtube are three most popular social medias we know. There are so many followers each of who is likely to become yours once your site has been successfully run. But before you start a Twitter account, a Facebook account and posting existing video files to YouTube, you should think over why you do that.

To make good use of social media, you should establish the destination first and then carefully plan for it. Make sure you have know that “we should accomplish *** and then social media could help us” instead of “we need to do that” so as not to waste any of your time. Social media will not successfully bring you benefit by accident but it successes only when you have planned for it and been doing it with great effort according to a supportive strategy.

For those who want to improve their search engine optimization result, ask yourself why you are involved in social media first. Is is because “you have to do that” or “you have completely figure out why you should use social media to help achieve the specific goals”? Think about it, make a plan for it, and then it’s your action time.

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Several days ago, Google Webmaster Blog issued a post that give about a detailed infomation about how spamming comments can lower a website’s ranking. Since that, if you didn’t pay much attention to such spamming cemments before, maybe now it’s time to do so. Thereby improve your filter algorithm to filter out the spamming comments. What’s more, the post also referred that such a commenting link can not only hurt the blog’s ranking but also the commentator’s own site if the comment is not relevant with the post.

You don’t want to hurt your own site, but how could do that? You can check the link by yourself to see that if it comes from a blog or site that has notiing to do with your post topic. If not, delete it. Sometimes you may receive a lot of comments a day, and the following tips will help you:

1. All the anonymous comments should be disallowed.
2. Open the comment moderation option for your blog.
3. All the hyperlinks in comments should be disallowed.
4. CAPTCHAs and other methods which can prevent automated spamming comment should be applied.
5. Use robots.txt or meta tags for blocking comment pages.
6. “nofollow” attribute for linking in comment field should be used if you are not willing to disallow them.

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1. Too many target keywords

Some people may determine too many keywords for their sites for the purpose of a quick and extensive seo result. This is not good as the maximum number of keywords for a site is 10, as search engines will punish the sites with too many keywords and they will be pushed to the bottom of the search results. So make sure that your site has 10 keywords at most.

2. Too long titles

Many webmasters think that adding more keywords into the title tag is beneficial to improve the keyword rankings. This is a common seo mistake. The reasonable length of a title tag should be limited to 70 characters. Make sure your title is brief enough with proper keywords appearence time under the premise of clear summarization of the page.

3. Too many CSS

It touchs on the web design. In the past, designers like to use CSS to implement some features. But now CSS is not so popular ever following with the needs of search engine optimization, as search engines can not identify the page created by CSS and they like HTML much more. So it’s time for your site to abadon CSS and start to use HTML language to achieve the same feature.

4. Miss the alt attribute

Alt attribute is supposed to provide text info when the ender users’s browsers can not clearly display the image. Add alt attributes to each of your site’s images to make sure that both search engines and users can know that what infomation your images want to convey.

5. Less backlinks

We all know that backlink is the major work during off-site optimization procedure. If you site has only one or two backlinks, basically it’s impossible to get a deisred ranking in the search result pages. I have mentioned several methods to get backlinks in my last posts. You should spend enough time and energy on link building.

6. Too hot keywords

Sometimes, you may find that there is not any improvement of keyword ranking although you have achieved a lot of backlinks. Maybe your keyword is the problem and it’s too hot. So many competitors are working on that and you should spend larger energy on that. We don’t usually suggest you to do that. The most popular recommendedproposal is to change your old keywords and choose ones who are not so hot.

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1. Is your site search available?

We usually find that many sites’ search box is unusable, and the “OK” or “Search” button doesn’t work at all. That is too bad to maintain your potential customers and thay may get away in a second because of your unprofessional performance. So ask your technical team to fix up the problem or find a web design company to help do that if you don’t have a technical team.

2. Is your search result relevant?

The next step is to examine that if your serach result is relevant with the entered keywords or key phrases. An investigation shows that 73% of visitors will leave a site within one to two minutes if they don’t find the products they’re looking for, and 36% of which won’t ever bother returning to the site.Try to learn visitors’ search habit and find out which keywords they most use, then optimization your relevant pages to increase the chance that your audience will find what they are looking for and also the purchase chance.

3. Is your site search controllable?

Online marketers must have the freedom to promote and merchandise products using search. That is to say you should have the control over the site search result, for example, put a promotional banner on search result pages or adjust the items’ positions within the search results. Do ask your technical team to add this function.

4. Is your site search upgradable?

As the times progress, visitors’ serch behavior is changing all the time. Your site search must be upgradable for advance edition to meet the higher needs of search behaviors. For eaample, your site search could provide more options for people to choose. Confirm this requirement with your technical team.

If you have checked the above problems and find out that your site search is totally OK, then congratulations that you have created a better user experience. But here is an additional suggestion, you can use analytics tools intergrated with your site search to measure its performance and do dome adjustments to make it fully play its role.

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1. Determine your target keywords

Like the first step of website optimization, keyword research is also the first and crucial step of blog optimization. Ask for your real customers to know what they use to search for your products, check out what your competitors are using, do research yourself according to your own experience via free seo tools and if necessary look for professional seo company to help do that.

2. Choose a domain composed by your target keywords

Now you should choose a domain to start yout blogging career. Search engines usually give higher priority to a keyword-riched domain than a normal one, which is more helpful for the keyword ranking. So try your best to choose a keyword-contained blog domain. If your target domain name is unavailable, a domain name composed with your long tailed keywords is also acceptable.

3. Classify your blog into several categories

Then it’s time to classify your blog. Create as many categories as possible to attract more possible visitors. Remember don’t use any javascript or drop down boxes to display your categories, and you should use plain text links conversely especially keywords as link texts. Don’t use nofollow attribute to your category links as well. Besides, make sure each of your post must be listed under one category.

4. Internal links should be paid attention to

The above category link is actually a kind of internal links. Install a specialized plugin which can help to generate a link to a certain web page when your post refers to some keywords. It is one of effective seo tools you should master when blogging.

5. Be active to join communities to draw traffic

The left thing is to promote your blog in many ommunities to draw as much traffic as possible. This is considered as the most famous off-site optimization – link building. You can add comment in others’ blogs, post in forums, submit yout blog to directories, etc. Remember these backlinks should be relevant with your blog, products or services.

If you are worried about how to promote the business via blogging, read about these several seo tips mentioned above, follow with them and you can achieve that sooner or later.

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1. Add images into your post.

People usually prefer to images than words. Images are more interesting and lively. Don’t forget to set up “Alt” attribute of the image which can not only optimize your image search of search engines but increase the keyword density of the page. You must know that people are now going to like to find what they are interested in by image search provied by most search engines.

2. Build reasonable internal linking structure.

As one of on-site optimization elements, interal link building should also be paied attention to as other elements such as meta tag optimiztion or content optimization. First, you need to think about every possible category people may be interested in and your business is related to. When posting, you can naturally add proper keywords and link them to relevant category page or post.

3. On-site optimization

As I mentioned above, meta tag optimization, content optimization, and other on-site optimization elements need to be treated carefully. The world’s largest blog supplier -Wordpress also provides many search engine optimization oriented plugins meet the blogers’ seo needs. Add keywords in your title, meta keywords tag, meta description tag and also your content. Don’t stuff your keywords as which may be treated as spamming by search engines.

4. Off-site optimization

If you have enough time, join some communities and be active to draw attentio of the public so that they can visit your website through the URL you have left. You can join the relavant forums or comment on other’s blogs. All of these are to help increase backlinks to your website because backlink number is one of search engine ranking factors.

Want to promote your business via blog posting? Try these tips to improve the post to maximize your search engine effort before.

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