Posting consistently is more important than posting frequently

In the past, we are usually told that posting frequently helps Google robot crawl over the site better and distribute a higher PR, so we have spent a lot of time on posting frequently. But that common understanding may be not true, and here I list two benefits of posting consistently:

# 1: You will not be penalized by Google even if your site has not been updated by fresh content for a week, two weeks or even a month. Many people think that this could cause Google to reduce your site ranking, don’t worry as which could not happen. Google robots will get into the habit of coming back to index more as long as you post consistently.

#2: You will win more trust and appreciation form your visitors. People may think that your rare updated post is full of precious infomation and will appreciate your hard work. What’s more, They don’t have to open your site to check if there is a new post as long as you have formed a certain update period.

So if you want to successfully market your blog, you need to post consistently while not posting frequently. Even if you only write one post per week, as long as you continue at that rate consistently, you will succeed. Hope you’ll like this post.

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