White hat techniques

White hat techniques are supposed to optimize the whole website by legal seo techniques without any black hat technique.  Main white hat techniques include:

1. Healthy website structure – to build your website according to the W3C standard and try to avoid any JS. Besides, static pages are highly recommended than dynamic pages.

2. Keyword appearing in right place – add keywords into title tag, meta description tag, image alt attribute, page content in the form of boldface in right place, but do keep the keyword density between 6% and 8%.

3. Original content – original, valuable and topic-oriented content is always recommended in white hat techniques, and make sure each content of the website is unique. Adding keywords into the first and last paragraph of each content, H1 and H2 tag, keepiing a natural keyword appearence in the whole content can help form a search-engine-friendly copywriting. Regular update is also needed.

4. Directed internal links – to ensure the high relevancy of anchor text and the landing page, the anchor text must be surrounded by the content, and to ensure the multiplicity of anchor text.

5. High quality inbound links – backlinks with high-PR and high-relevancy are benifical for achieving a good keyword ranking. Make sure the anchor text is relevant with your page and had better be composed of keywords.

Candy

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