Do you know Html Meta Tags?

Meta tag optimization is also part of the on-page optimization as title optimization. But do you really understand the role and usage of mata tags?

1. Meta keywords
Usage: <meta name=”keywords” content=”your keyword or keywords”/>
This has been vigorously promoted as the focus part of the meta optimization in the past, and now is no longer popular. Relevant person from Google have confirmed that the abuse of meta keywords tag in the past resulted in being excluded of the ranking factors by Google in order to ensure the fairness of ranking.

2. Meta discription
Usage: <meta name=”description” content=”Your company name provides what services or products”/>
In contrast with the keywords tag, Meta discription tag has been given a higher weight during today’s ranking factors. A reasonable length and appropriate keyword density give a clearly expression about your site’s theme, which is beneficial both for the user experience and the search engines. It is usually suggested that meta keywords tag length should be maintained at 200 characters, and keywords can reasonably appears four times.

3. Meta robots
Usage:
<meta name=”Robots” content=”INDEX, FOLLOW”>
<meta name=”Robots” content=”INDEX, NOFOLLOW”>
<meta name=”Robots” content=”NOINDEX, FOLLOW”>
<meta name=”Robots” content=”NOINDEX, NOFOLLOW”>
Meta robots tag is used to inform the search engine spiders whether the current page should be indexed or crawled. Some pages of your website may not hoped to be indexed or crawled for privacy requirements or something else, then you can choose the corresponding descriptions listed above.

4. Meta Revisit-after
Usage: <meta name=”Revisit-after” content=”1 Day”>
Revisit-after is used to tell the spiders when to visit the current page next time. You can customize one day, one week, one month, or any frequency you wish it to visit.

5. Meta page-topic
Usage: <meta name=”page-topic” content=”your page topic”/>
page-topic tag is to introduce the theme of the current page. You can use keywords of the current page as the page-topic.

6. Meta Distribution
Usage: <meta name=”Distribution” content=”Global”>
Meta distribution is to determine the statement object of your site. Is it oriented for the world or just for the local?

7. Meta Rating
Usage: <meta name=”Rating” content=”General”>
Meta rating is a rating of the current page to tell spiders weight of the current page in the whole site. General is a general page, Mature is a relatively mature page and Restricted represents no need to do any modification.

8. Meta Charset
Usage: <meta name=”Charset” content=”GB2312″>
To Define the displaying character set in the user browser, GB2312 is usually recommended.

9. Meta expires
Usage: <meta name=”expires” content=”1 year”>
The definition of the active term for the current page. You can determine whatever you like.

10. Meta copyright
Usage: <meta name=”copyright” content=”Copyright YourCompany-2010″>
A company would use this tag to all site content for copyright protection.

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