1. Healthy website structure – to build your website according to the W3C standard and try to avoid any JS. Besides, static pages are highly recommended than dynamic pages.

2. Keyword appearing in right place – add keywords into title tag, meta description tag, image alt attribute, page content in the form of boldface in right place, but do keep the keyword density between 6% and 8%.

3. Original content – original, valuable and topic-oriented content is always recommended in white hat techniques, and make sure each content of the website is unique. Adding keywords into the first and last paragraph of each content, H1 and H2 tag, keepiing a natural keyword appearence in the whole content can help form a search-engine-friendly copywriting. Regular update is also needed.

4. Directed internal links – to ensure the high relevancy of anchor text and the landing page, the anchor text must be surrounded by the content, and to ensure the multiplicity of anchor text.

5. High quality inbound links – backlinks with high-PR and high-relevancy are benifical for achieving a good keyword ranking. Make sure the anchor text is relevant with your page and had better be composed of keywords.

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1. Meta keywords
Usage: <meta name=”keywords” content=”your keyword or keywords”/>
This has been vigorously promoted as the focus part of the meta optimization in the past, and now is no longer popular. Relevant person from Google have confirmed that the abuse of meta keywords tag in the past resulted in being excluded of the ranking factors by Google in order to ensure the fairness of ranking.

2. Meta discription
Usage: <meta name=”description” content=”Your company name provides what services or products”/>
In contrast with the keywords tag, Meta discription tag has been given a higher weight during today’s ranking factors. A reasonable length and appropriate keyword density give a clearly expression about your site’s theme, which is beneficial both for the user experience and the search engines. It is usually suggested that meta keywords tag length should be maintained at 200 characters, and keywords can reasonably appears four times.

3. Meta robots
Usage:
<meta name=”Robots” content=”INDEX, FOLLOW”>
<meta name=”Robots” content=”INDEX, NOFOLLOW”>
<meta name=”Robots” content=”NOINDEX, FOLLOW”>
<meta name=”Robots” content=”NOINDEX, NOFOLLOW”>
Meta robots tag is used to inform the search engine spiders whether the current page should be indexed or crawled. Some pages of your website may not hoped to be indexed or crawled for privacy requirements or something else, then you can choose the corresponding descriptions listed above.

4. Meta Revisit-after
Usage: <meta name=”Revisit-after” content=”1 Day”>
Revisit-after is used to tell the spiders when to visit the current page next time. You can customize one day, one week, one month, or any frequency you wish it to visit.

5. Meta page-topic
Usage: <meta name=”page-topic” content=”your page topic”/>
page-topic tag is to introduce the theme of the current page. You can use keywords of the current page as the page-topic.

6. Meta Distribution
Usage: <meta name=”Distribution” content=”Global”>
Meta distribution is to determine the statement object of your site. Is it oriented for the world or just for the local?

7. Meta Rating
Usage: <meta name=”Rating” content=”General”>
Meta rating is a rating of the current page to tell spiders weight of the current page in the whole site. General is a general page, Mature is a relatively mature page and Restricted represents no need to do any modification.

8. Meta Charset
Usage: <meta name=”Charset” content=”GB2312″>
To Define the displaying character set in the user browser, GB2312 is usually recommended.

9. Meta expires
Usage: <meta name=”expires” content=”1 year”>
The definition of the active term for the current page. You can determine whatever you like.

10. Meta copyright
Usage: <meta name=”copyright” content=”Copyright YourCompany-2010″>
A company would use this tag to all site content for copyright protection.

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1. Always focus on the page topic. That is to say each page should have its own title, meta keywords and description.

2. keep the right length

Title: about 50 characters are enough.

Keywords:  this tag drives little attention from search engines, so putting 3 to 4 keywords is enough.

Description: the usual suggested length is about 200 characters.

3. Keep a reasonable keywords density

Title: 1 -2 times

Keywords: 1 -2 times

Description: 4 times

How to optimize your meta tags? Have you got it now?

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The common tactics of On-page Optimization include the following things:

1.Title Modification

2. Meta Optimization

3. Original Contnet ( control your keywords density and also remember a regular update is necessary)

4. Internal Links ( I think this one is the most important part of On-page Optimization, but keep in mind the link stream shouled be reasonable.)

Here I will introduce the last tactic – Internal links. So what is an resonable link stream mentioned above? It does not only mean that the links should be built from high-PR pages, high-visits pages to low-PR pages or low-visits pages, but also be based on the relevancy of the two pages. That is to say a link between two irrelevant pages will not work and can not help your SEO at all especially when you do it your self while not hiring any seo company.

Internal link is a bridge linking up two relant pages

One of my blogs have arrived the top 1 in Google by certain keywords just benefiting from the well-organized Internal links. Have you got it? Just always put relevance in the first place when building your internal links and it would be half the battle.

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