Off-page Optimization

Relative to the abuse of on-page optimization, off-page optimization leads to more weight, much better optimization results and better keyword ranking. Of course, good and healthy on-page optimization is a solid foundation of off-page optimization for the success. off-page optimization usually referes to the acquisition of backlinks including the following ways:
1. Forum posting
2. Blogging
3. Directory Submission
4. Articles Submission
5. Social bookmarking
6. Press Release
7. Links Exchanging
But how to determine the quality of those links? Mainly depends on these aspects:
1. PR of the link-giving web page, the higher the better
2. Outbound link numbers of the link-giviing web page, the fewer the better
3. The anchor text of the liking-giving web page, better to use your keywords
4. The relevancy of the two web pages, the higher the better
If the backlink is in line with these requirements, it would be regarded as a high-quality backlink and an important basis for well-done off-page optimization.

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