Google’s leaving China brings about 5 main influences
On March 23th, Google formally announced its withdrawal from the Chinese market, and Google.cn has been automatically turned to google.com.hk. As the biggest global search engine, it is regrettable to make such an decision which may bring about various influences over China and Google.
Influence over internet users of Mainland China
Although google holds only 35.6% of the China’s search engine market while Baidu (a local search engine of China) is the real boss, Google still owns several high-end users with a lot of high-user-experience networking products, such as blog search, map search, academic search and book search. All these characteristics services help attract more attention of Chinese high-end internet users especially those IT professionals.
Influence over domestic search engines
Google’s departure undoubtedly firms Baidu’s stable position over Chinese search engines. The share price of Baidu has rised by 47% since the announcement of Google’s probable withdrawal from China. Besides, this is also an opportunity for the domestic second-rate search engines, like Sogou which is most famous for its input methods and Sousou who has a relative good search experience and is always focusing on R & D (research and development).
Influence over Chinese e-commerce business
Along with the in-depth spread of Internet, many enterprises are increasingly aware of the huge business opportunities brought by search engine market. They begin to focus on brand building and online promotion. Baidu’s bid ranking and Google Adwards are two typical Internet Marketing Strategy. Baidu is more likely to dominate the search engine market following with Google’s departure, It is a bad news for e-commerce enterprises as the online advertising cost is probable to increase and they have no choice.
Influence over seo services Company
Compared with Baidu Biding Ranking or Google Adwards, SEO is a kind of lower-cost Internet Marketing. For small businesses whoes advertising budget is not sufficient, to find an seo services company seems to be more sensible. Many IT companies thereby develop SEO services to meet the needs of market demand, but the probelem is that the former focus was put on Google ranking while Baidu ranking optimization is neglected. Now they have to turn to research on Baidu ranking optimization so as to get a natural ranking.
Influence over the usage of Hong Kong domain name
Currently, many enterprises have used Hong Kong Domain Name, while Google.cn’s turnning to google.com.hk will increase the utilization rate of Hong Kong Domain Name for domestic enterprises especially those Pearl River Delta business.
In a word, Google’s departure is really a regret whenever for the Chinese high-end users, Chinese e-commerce business and Google itself.
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