Search Engine Optimization: Use site search to serve for your SEO campaign

A well-done site search can bring you not only site traffic but real sales. It is benificial to your search engine optimization campaign. How can you identify whether your site search can do that for you? Ask yourself the following questions.

1. Is your site search available?

We usually find that many sites’ search box is unusable, and the “OK” or “Search” button doesn’t work at all. That is too bad to maintain your potential customers and thay may get away in a second because of your unprofessional performance. So ask your technical team to fix up the problem or find a web design company to help do that if you don’t have a technical team.

2. Is your search result relevant?

The next step is to examine that if your serach result is relevant with the entered keywords or key phrases. An investigation shows that 73% of visitors will leave a site within one to two minutes if they don’t find the products they’re looking for, and 36% of which won’t ever bother returning to the site.Try to learn visitors’ search habit and find out which keywords they most use, then optimization your relevant pages to increase the chance that your audience will find what they are looking for and also the purchase chance.

3. Is your site search controllable?

Online marketers must have the freedom to promote and merchandise products using search. That is to say you should have the control over the site search result, for example, put a promotional banner on search result pages or adjust the items’ positions within the search results. Do ask your technical team to add this function.

4. Is your site search upgradable?

As the times progress, visitors’ serch behavior is changing all the time. Your site search must be upgradable for advance edition to meet the higher needs of search behaviors. For eaample, your site search could provide more options for people to choose. Confirm this requirement with your technical team.

If you have checked the above problems and find out that your site search is totally OK, then congratulations that you have created a better user experience. But here is an additional suggestion, you can use analytics tools intergrated with your site search to measure its performance and do dome adjustments to make it fully play its role.

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