Search Engine Optimization: the importance of link relevance

We also know that link building is a crucial part during the entire search engine optimization process. If you can make success in this part, a good search engine optimization result is probably not far away from you. For most webmasters, they have spent much more time and energy on link building than any other search engine optimization means.

We used to seek for as many links as we can while not thinking about other factors in the past. At that time, serach engines algorithms did mainly care about link numbers. So if your site has got large amounts of links, you would win more trust of search engines and thereby get a good keyword ranking even a high Page Rank. But the current link building is not the same as before any more. Now search engines have already improved their ranking algorithms to give more attention to link relevancy rather than only link numbers. Here is a simple case.

If you are selling automobiles and trying to get a link from site A which is a directory for furniture suppliers. You two are enjoying two completely different markets and the link from A will not add any value to your site. What is most possible that your site might be hurt for such an irrelevant link. On the contrary, if you biuld a relationship with a directory for automative suppliers, your site will benefit form the right relevant link and win more authority in the eyes of search engines.

Now the link building strategy needs to be reconsidered. Whenever you are to build links by blog commenting, forum posting, directory submitting, link exchanging, or other social media ways, relevance is the first thing to be though about for better search engine optimization.

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