Online advertising types
Advertising Marketing is an enterprise marketing strategy which is a further implementation plan, methods and countermeasures to promote products or services. Compared with other marketing strategies, advertising marketing is much more quicker but the cost is also much more higher. There are many Advertising types auch as print ads, television ads, radio ads, Internet ads. Here we may pay more attention to Internet ads, which are usually consist of five common types: CPC, CPM, CPA, CPS and CPT.
CPC (Cost Per Click / Cost Per Thousand Click-Through). CPC is the most common and popular online advertising methods (in some places also called PPC or Pay Per Click). The more clicks, the higher advertising costs. The most typical CPC ads are Google Adwards and Google Adsense. But CPC has a drawback that your competitors or any malicious personnel may click maliciously so as to increase the advertising costs.
CPM (Cost Per Mille / Cost Per Thousand / Cost Per Impression). This form of advertising brings about less effect than any other ad form, on the contrary, CPM advertising is undoubtedly a rare opportunity that can bring stable income for those Web sites who own a large traffic.
CPA (Cost Per Action). CPA is charged according to the actual effect, such as the formation of a transaction, access to a registered user, or a successful download. CPA does not restrict the amount of advertising delivery. CPA is kind of riskful, but if successful, will gain larger benefits than CPM.
CPS (Cost Per Sales / Cost Per Conversion). CPS is somewhat similar to CPA, which charges by actual sales, actual conversion rates. General shopping site, shopping guide site and URL navigate site are more suited to this type of advertising.
CPT (Cost Per Time). This advertising type is rather rough, and the effect is less prominent. However, for the provision of CPT advertising services, CPT is a very easy advertising which can bring a stable income. Alibaba is the most well-known advertising type.
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