It is necessary to do the keyword research by stages. Each stage emphasizes on different keywords. Choose the right one for each stage to get a better SEO result.
At the beginning of SEO: At this stage, choose one or two lower-competitive keywords for optimizing a single page.
In the middle period of SEO: You can turn to optimize for some hot keywords since you have already had a number of contents in your site.
In the latter period of SEO: It’s time to challenge the most popular keywords. It doesn’t matter if the result is not as expected as it can also boost your ranking you have got in the mid-SEO.
Remember the general principle: pick up the easiest ones first and do the research step by step.
Easyseosolution SEO Company Team