How Important Is Website Conversion

Great traffic is not the final object of SEO. You need to convert the traffic to your actual profits. It’s time to get to know website conversion if you have never cared about it. Website Conversion can be defined as the percentage of total visitors who come to the website. Here we’ll give a brief introduction of how important website conversion is.

• Point of Action

The point of action (POA) is what you want visitors to do initially. POAs can usually be broken down into primary, secondary, and even tertiary POAs. A primary POA might be completing a purchase on the site. A secondary POA might be signing up for the site's email newsletter. Basically, it’s the marketing department who decide what the primary and secondary POAs will be. If you don’t have clear POAs to guide visitors toward taking specific and valuable actions, the potential customer could go away.

• Take Rate

Take rate means the number of visitors who show interest in your POA. There are many ways to improve the take rate of your website. Make it clear to your visitors what you want them to do on every page of your site. By doing that you can help visitors to take the POA no matter wherever they are on the site. And your take rate will be improved therefore.

• Website Conversion Rate

Website conversion rate is the ratio equal to the number of people who actually convert on the site versus the overall number of visitors for a given period. There are many things you can do to make your potential customers continue converting after having taken the POA. Keep your contact forms short and only ask for the minimal information you need. Generally speaking, a prominent and clear privacy policy can help a lot.

• Conclusion

There are many ways to improve both your take rate and website conversion rate. Now it is so common to use some sophisticated testing software packages for testing variables. You can change color schemes, navigation aspects, and content to delight potential customers. Find out the reason why your potential customers drop out at certain points in the process and eliminate these roadblocks so as to increase sales.

 Easyseosolution SEO Company Team