Traffic Tracking

If you are serious about using your web site as a tool for business, tracking your site traffic is an absolute essential. It can provide you with so many quantifiable data you can use to make wise decisions for your business that you should go through the effort to it. Here are some key questions proper web traffic analytics will help you answer.

• Are you reaching your target market?

You probably spent time researching and defining your target market if you want to develop your web site systematically. You have to design your site to reach those specific people. But all your research was still a hypothesis. It’s just your assumptions about how to reach your customer base. Tracking your site traffic will confirm what is actually happening on your site compared to what you expected to happen.

• Where is your site traffic coming from?

If you want to drive traffic to your site, you may be likely engaged in multiple marketing efforts.

You may have engaged in article marketing, engaged in link change and have search engines optimized your content. You may be involved in a PPC campaign. Perhaps you also explored email marketing or print advertising. Web traffic analytics will tell you exactly how successful each and every one of those marketing efforts is. You will then be able to cut the fat from your marketing plan and focus on the most strategic and productive campaigns.

• How are people interacting with you site?

You may have no idea about how people are interacting with your site. You don’ know what they are doing. You don’t know if they go immediately to your free section and never browse your sale items. Tracking your site traffic will allow you to see how people proceed through your site, what they do, where they spend their time, and any problems they may be encountering. That information can help you significantly improve their user experience and your sales.

• What trends do you see?

The web is a constantly changing place. What worked last year may not work this year. You cannot expect the old strategy continue to get you positive results without doing any necessary changes. But by tracking your site traffic, you will be able to see trends as they unfold: trends in who is coming to your site, what they want, how they buy, etc. And then you can start to make changes proactively rather than fix a situation reactively especially after when it has become a major problem.