SEO Copywriting Techniques

Having your keyword combinations appear throughout the page copy generally helps search engines further identify the relevancy of the page for those keywords. Here are a few tips for keyword integration:

• Titles

The title tag of your page is the most important place your keywords should appear. Blogging software can automatically make your page title transformed into both title tags and either an H1 or H2 heading tag as well. Make sure your headline should contain your keywords which perfectly communicate what the content has to offer.

• Subheadings

Setting subheading can help the reader continue to read the page. It is also important to place the keywords in your subheading. A resource that matches up well with the targeted keyword phrase will find natural opportunities to restate keywords in subheads, as an introduction to the next topical section of the page.

• Opening

It’s always useful to repeat the targeted keywords in the opening sentence, because it can be appealing a reader and reinforce relevancy. Many search engines use this initial copy as the description of the content. So make sure you are accurately selling the searcher on clicking through as well.

• Specificity

Specificity aids the reader by clearly demonstrating relevancy, allows for more dynamic copy, and provides opportunities to increase the general on-page keyword frequency. Make sure to employ your specific keywords when feasible within the context of the copy, rather than rely on generic wording.

• Related Words and Synonyms

It’s natural that good copy can result in words related to, as well as synonyms for, the keyword phrases you want. Assume that search algorithms are advanced enough to look for proper contextually-related words that support your targeted keywords. So don’t repeat the same words ad nauseam.

• Call to Action

Don’t forget that we want the reader to take some form of action that benefits us. Once again, your copy should conclude with a call to action that prompts the reader to travel down the path you desire. Your primary keywords should naturally fit in with the next step you want the reader to take.