Basic SEO Tips

It’s hard to get high ranking for specific keywords without SEO experience or SEO training. We’re going to give you some basic tips of search engine optimization many of which we use to optimize our websites and stay ahead of our competitors every day.

• Choose Right Keywords

It’s an important first step to base your site optimization around. We don’t suggest using general or generic keywords as they are not the best approach. It’s better to choose a little more specific and focus on niche keywords relating to your product or service. Here we suggest three ways for your reference.

(1)   Optimize for keywords that people actually use when performing searches. We can get a very good estimate of keywords that people actually use by using some search suggestion tools. They can tell us how many people are actually searching for the keywords we want to optimize our sites. Besides, we can also get a list of similar keywords based on the keywords we enter through them. It’s a great way to find other keywords to optimize our sites.

(2)   Find out how many websites are competing with your keywords. Just do a search on Google and note down how many results are returned. The more sites that are competing for your keywords, the harder it will be to get on the front page.

(3)   Target a suitable market. It will depend on your website, your products and services you offer.

• Control Keyword Density

Sprinkling keywords throughout your page content can improve your sites keyword density. Keyword density simply means the ratio of optimized keywords to the rest of the content on your page. It is usually expressed as a percentage, and should be between 7% and 10% for each page on your site. Don't overdo the keyword density, however, but don't overlook it either.

• Name Good URL

Domain name is one of the most determining factors in Google's ranking. We usually think that keywords in the domain name look too unprofessional, and it’s too late to change the domain name since we‘ve already registered it. To add your keywords into the names of your pages is an alternative and useful tactic.

• Write Good Title Tag

Your title tag is equally as important as domain name. Using keywords in your title tag can improve your Google ranking significantly. Trying to achieve a balance of professionalism with keyword density in the title tag however is sometimes a little more difficult. Usually, the closer to the front of your title tag the keywords are placed, the better.

• Use H1 Tags

H1 tags are not used as often as they used to be as they seem to have been depreciated by style sheets these days. The Google ranking algorithm dictates that the text in between a H1 tag must be more important than the content on the rest of the page. Since H1 tags aren't the prettiest in terms of formatting, it’s a good idea to use a CSS style to override the default look.

• Get More Links

Get more back links is the toughest part of Google SEO process. Back links are websites that link directly to your website. The general principal is the more back links you have, the higher your pages will be ranked, as your website must be good if so many other sites are linking back to it. Add a simple link to the bottom of each of your client's websites can help boost your back links and your ranking position in searches. Submit your site to directories is also an important step to increase the number of sites linking back to yours. Do remember however, that setting up back links takes time.