Analyze the Competitor's Website to Serve Your SEO

Nobody can ensure that a certain keyword could keep its high ranking forever, and so does a website as the search engine’s algorithm is changing all the time. How could we optimize our site by analyzing the competitor’s website? Here is the answer.

• Analyze the SEO Technologies

Do Research on factors which could affect the SEO progress, such as, the title, keywords, keyword density, keyword position, description, backlinks, navigation, site map and the others.

• Check Out PR

Check out your competitor’s PR in Google. If his or her site didn’t use any illegal technology, the PR can reflect the website’s traffic flow truly. It is necessary to do this check as the search engines have considered the traffic flow as one of the factors to evaluate a site’s page ranking.

• Analyze the Performance in Major Search Engines

Although each search engine has its own algorithm, a site having a good ranking in Google may also perform well in Yahoo. It doesn’t mean that you should only do the PR query while you should also do the performance query.

• Use WHOIS

WHOIS is an internet service which you can use to analyze the detail information of a website. Check out the domain name owner, register date and outdated date of your competitor’s website. Generally speaking, the age of a domain name can affect your ranking. If you haven’t got a desired SEO result while everything seems to be all right, check out this situation as it is usually be negotiated by SEOers and webmasters.

• Analyze the Website Structure

The third step is to analyze your competitor’s website structure. Many websites are designed based on the frame of “DIV + CSS” to make a good search experience. It really needs some skills. Check out the source code of your competitor’s website, take in the essence and make up for your own site. In addition, you can also see their JS, Flash and Image optimization.

• Conclusion

Analyze your own site after having finished the competitor analysis. Make up the shortage of your site with some of their advantages. It is your opportunity to win the competition.